How Your Account Manager can make Content Improvements/Recommendations based on Your Traffic Reports
Your Account Manager can assist you with adding relevant content to your web site, based on these reports. This content will aid in attracting more potential clients.
For instance, we can analyze the “referrers” data under the sub category “search keywords.” This will illustrate the actual word phrases that were typed in to reach your web site.
Occasionally, a web site shows up in searches with words typed in that you would not expect. Let’s say we see the word “hazing” being used in several word searches to your web site. This may come as a surprise to see this particular word. One may be assuming only the typical words such as assault or battery or criminal defense are entered. By being aware that the word “hazing” appears in actual searches, to your site, it may be a good idea to add some content covering the topic. Also, this may not be a very popular topic on very many legal web sites. Therefore, your chances of appearing high in the search engines will be increased.
On the other hand, we may analyze the search keywords and we may notice particular search keywords are not showing up that you would assume are being used. A situation may be that you deal with embezzlement and expect to see this search keyword used often, but it is not showing in the keyword data. You may then want to expand the embezzlement content. Potential clients may be directed to web sites with more extensive embezzlement content than your site.
We can even analyze what countries your web traffic is originating. Let’s say you deal with immigration and we notice a routine country of origin is Poland. Through this analysis, it may make sense to add some Polish content. Likewise, if you practice criminal law and notice a routine country of origin, to your site, is Columbia. We may recommend adding Spanish content.
The bottom line is there is a range of web traffic data that can make you aware of what is actually behind the traffic. We can use this data in recommending additional useful content. Therefore, the likelihood of success with your internet marketing will be increased.
Kevin Kampmeier, Account Manager (Chicagoland)