Analytics are a powerful business tool. Organizations use analytics to measure value and help make better business decisions. There’s a variety of operating and performance metrics businesses can analyze.
For example, one valuable metric used in Internet Marketing is conversion. Conversion, or conversion rate, refers to the number (or percentage) of Web site visitors that are converted into paying customers. The conversion rate can be maximized by attracting more qualified visitors to the Web site. This can be done by using a successful Internet Marketing strategy, such as Findlaw provides to attorneys.
Conversion tracking can also be used to measure the return on your Internet Marketing investment, by assigning value to each converted prospect. To get the most value, you need to attract the most qualified customers. Targeted Internet Marketing will drive both conversion and value.
Christine Kane
