A recent ABA survey showed that Web site penetration among solos has tripled over the last five years, from 17% to 52%. For small law firms, more than two out of three now have a presence on the Internet. Increasingly, it becomes more important to consider how to set yourself apart.
Every law firm has a brand. Your brand describes the total experience of having a relationship with you, and is a perception in someone else’s mind. Success hinges on these relationships. How do you develop a distinctive, relevant and consistent brand as a solo practitioner, or as a small law firm as a whole? A good start is to study the best global brands.
For the ninth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish the ranking of the top 100 global brands by brand value. Google, Amazon, and Thomson Reuters are among this year's top gainers. Coca-Cola remains the No. 1 brand for the ninth year in a row.
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