Do you currently have a blog on your law firm’s Web site? If not, have you thought about getting one? From a number of perspectives, the incorporation of a blog on a Web site is a good idea. For usability purposes, a blog can be a useful tool for users to keep up-to-date on your law firm's latest happenings and important legal information. From a search engine marketing perspective, having additional, searchable text on a site can play a part in improving search engine rankings.
So whether you already have a blog, or are getting one in the future, here are a few tips to maximize its impact on your Web site:
1: Update frequently — There is nothing worse than visiting a blog and realizing that the latest post was made two years ago. If you're going to have a blog, make sure it is kept up-to-date through daily, weekly, or at the minimum, monthly postings.
2: Keep it relevant — If your Web site is advertising your legal services, steer clear of posting bits about your family, pets, latest vacation, or favorite foods – it should focus on marketing your law firm and legal services. Your visitors are on your site to learn about the legal services your law firm provides — not your personal business.
3: Avoid lengthy postings — The consensus is in: Web users don't want to read long articles online. Accommodate them by keeping your blog postings short and easy to read. Save complex legal topics and language for a different audience. If you wish to address legal topics on your blog, keep it simple, concise and use plain language.
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