Facebook Vanity URLs for Businesses

Thursday, June 11, 2009 by FindLaw Marketing

If you've created a Facebook page for yourself or your firm (we definitely recommend the latter, which you can do here. You'll want to make sure and secure your brand this Friday, 6/12. Starting at 11:01pm CST, (9pm Pacific / midnight Eastern), you'll be able to claim an applicable vanity URL associated with your Facebook business or personal profile by logging in here.

 

Currently, Facebook profile URLs are essentially a long string of random, meaningless numbers and letters. For example, John Smith's URL might read:
www.facebook.com/.php?id=133455989

 

but after Friday, John will have the option to grab this URL for himself:
www.facebook.com/johnsmith

 

Securing a vanity name for your personal or firm Facebook profile is highly recommended. You need to take control of your online brand associated with your firm name to prevent someone else from exercising undue influence on your firm and your image.

 

For more information, view this post on the Facebook blog addressing the topic.

 

Grant Wright

Project Manager - FindLaw

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