The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing.
Among home Internet users, 79% have broadband and 15% use dial-up., according to a May 2008 survey conducted by the Pew Internet & American Life Project. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.1
As broadband adoption continues to grow, video is fast becoming Internet users’ preferred medium for information.
45% of Internet users say online information plays an important or crucial role in major life decisions (e.g., legal issues, health care, finance).2
Video aids a consumer in fi nding the information they are looking for in an engaging and memorable way. Our studies show that consumers research 4.8 Web sites, on average, before choosing an attorney online. That decreases to 1.8, however, when those sites contain video.3
Sources:
1. “Home Broadband 2008” Pew Internet and American Life Project, July 2008, www.pewinternet.org
2. “New Jersey Connected Broadband Summit” Pew Internet and American Life Project presentation, March 2007, www.pewinternet.org
3. “How Consumers Meet Their Legal Needs Online” FindLaw webcast, June 26, 2007, 43:05.
