from Video: The Next High-Impact marketing Tool for Attorneys
In a direct comparison of daytime cable TV airtime schedules for Minneapolis, Chicago, Los Angeles, Miami & New York – we found the average cost per 30-second TV commercial ranges from $226 up to $1,800.1
For example - in New York:
With the increased popularity of Digital Video Recorders like TiVo there is no guarantee that the commercial will even be seen by the 18+ target audience.What’s more - TV rates continue to climb even though the total number of viewers continues to decline.
Unlike TV, your online video doesn't just air at a certain time on a certain date; it is always there to stay. Anytime a user is searching for you, they can fi nd your video and meet you online.
This is what makes online video such an invaluable part of any fi rm’s marketing plan.
Sources:
1. SpotRunner.com Airtime Schedules created May 21, 2008 for Minneapolis, Chicago, Los Angeles, Miami, New York
2. Source: SpotRunner.com Airtime Schedule created 5/21/08 with run dates from 6/9/08 – 6/16/08 for Manhattan/Brooklyn/Queens
1. SpotRunner.com Airtime Schedules created May 21, 2008 for Minneapolis, Chicago, Los Angeles, Miami, New York
2. Source: SpotRunner.com Airtime Schedule created 5/21/08 with run dates from 6/9/08 – 6/16/08 for Manhattan/Brooklyn/Queens
