Law firms with an effective Web presence have a tremendous opportunity to generate new business and enhance client service. Consumer research has shown us that 73% of consumers want a “feel for the personality of the lawyer,” and written words and static images are unable to completely satisfy this desire. Video is quickly becoming an indispensable part of a law firm’s Web site.

The results of a poll among participants to FindLaw's webcast "Video: The Next High-Impact Marketing Tool for Attorneys" shows that the topic is of great importance to attorneys. The majority of attendees indicated to be presently considering adding video to their law firm Web site.

I have video on my site - 9.7%
I have considered adding video but have not done so - 56.5%
I have not thought about adding video to my site - 24.2%
I have decided against adding video - 1.6%
My firm does not have a Web site - 8.0%

You are able to view the archive of the event by clicking here.

You can also get more information about online video on LawyerMarketing.com and learn how video on their website has benefited the practice of other attorneys.