The benefits of an attorney profile video, and online video media in general, have been extensively highlighted in blog posts and online articles. It can’t be stated enough that an online video humanizes your virtual interaction with a prospective client and that the moving pictures and sound provide a personal (although one-sided) conversation with your Web site visitors.
 
Viewing an online video offers both verbal and non-verbal communication, and provides the prospective client with the feeling of having interacted with an attorney. The video will give a good glimpse of the environment; a professional office background with legal books will let the potential client know they are dealing with a seasoned legal expert.
 
At FindLaw, we’ll not only provide guidance on best practices when shooting your video and script. We’ll also be certain to include a video transcript, as time-honored HTML or plain text is still the best way to fuel the search engine indexes. The conversational or natural language text from your transcript will attract long-tail searches, for example, “When should I hire a divorce lawyer in Boston.”  Your FirmSite will already contain plenty of HTML that will attract short-tail search results like “Divorce lawyer Boston” or vanity searches like “Sam Miller Divorce Law, MA” that will point to your Web site. A video transcript provides an additional layer of drawing traffic to your site.

Online video serves many purposes and is far from being just moving pictures with sound!

Sam Chagani