Attorney Internet video is one of the most promising, innovative and
powerful advertising methods available to win new clients. Not only
should your video be professional, succinct, and convey a sense of trust and
loyalty, it should also be readily and easily viewed by prospects seeking your
services online. How can you make your video as accessible as possible?
As with the search engine marketing and optimization of your firm
website, your professional attorney video should be treated in the same
fashion. Begin by displaying the video on your website and optimizing it
to be easily found by and displayed on popular search engines such as Google.
Remember – prospective clients seeking your services online are twice as
likely to retain you after watching your video.
Another method of making your video accessible to prospective clients is
to have it displayed on a professional legal web portal such as FindLaw.
Prospects searching the largest and most popular legal website in the
You can also display your video on 3rd party video portals such as
YouTube, Brightcove, AOL Video, Yahoo! Video, etc. Professional legal web
portals like FindLaw also maintain legal TV channels within certain 3rd party
video portals to help increase the visibility of attorney videos.
Why wait? Online video has, and continues to experience tremendous
growth. Take advantage of the technology now and win new clients today.
